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Drashti Pandya

CEO & Designer

 

A Letter From Drashti

I have always been a curious kid, asking questions and looking for alternate answers. This curiosity grew into believing the philosophy of giving a modern twist to the traditional. It gave me a motive to showcase the beautiful art and crafts of India in a different way. This brand is an opportunity for me to bring forward the unique art forms of India while modernizing products in different ways. 

I and my label strongly believe in giving back to society, we collaborate with a family of artisans from Gujarat, India. They are one of the few people practicing this age old traditional craft of leather with handcrafted techniques passed down from generations in spite of all the new technologies today. They find a sense of pride in their skills and continue their tradition of working with cruelty-free high quality leather supplied from the local cattle-herders of the Deserts of Kachchh, India.

I hope that the experience of my brand sparks more creativity, contentment and a holistic approach towards your life. Thank you for following along.